Orr Kowarsky is Co-Founder and CEO of Dynamo, where he leads the company's vision for AI-driven mobile messaging and growth. Previously a co-founder at OnO Apps, Orr has spent his career building consumer mobile products and the systems that help them reach and retain users at scale.
Articles by Orr Kowarsky
Rethinking Your Mobile Game Win-Back Campaign
Stop sending generic messages. Learn how to build a data-driven mobile game win back campaign that re-engages players with personalized, valuable outreach.
Mobile App Onboarding Best Practices To Boost Activation
Learn the mobile app onboarding best practices to stop early user churn. Guide users from install to activation with behavior-driven, personalized messaging.
Beyond Push: A New Era for Player Churn
Player churn is high, but the right strategy can help. Learn how to move beyond generic push notifications and use personalized messaging to retain players.
Rethinking Shopify Abandoned Cart Recovery in 2025
Is your Shopify abandoned cart recovery strategy outdated? Learn why emails are failing and how to use DMs and conversational AI to win back revenue.
The Best Klaviyo Alternatives for Customer Retention
Searching for Klaviyo alternatives to improve customer retention? Compare traditional platforms vs. DM automation to see which is best for boosting LTV.
How to Reduce Cart Abandonment & Recover Lost Sales
Learn how to reduce cart abandonment by moving beyond ineffective emails. Use automated, personalized DMs on Instagram and WhatsApp to recover lost sales.
Cart Abandonment Rate: The Shift to DM Recovery
Your old playbook is failing. With the average cart abandonment rate at 70%, learn why email is broken and how to recover sales with AI-powered DMs.
How to Increase Customer Lifetime Value Without More Ads
If you think spending more on ads, or just getting better at them, is the clearest path to increase customer lifetime value, you're not alone. It seems
How to Increase Customer Lifetime Value by Rethinking Ads
Stop burning cash on ads and learn how to increase customer lifetime value by shifting your focus from expensive acquisition to profitable retention marketing.
Increase Second Purchase Rate With DM Automation
Learn how to increase your second purchase rate with DM automation by abandoning leaky acquisition funnels and building a predictable retention engine.
A Guide to Shopify Abandoned Cart Recovery
Fix your Shopify abandoned cart recovery by moving beyond email. This guide explains how to use automated DMs on Instagram to recover lost sales.
Klaviyo Instagram: Beyond Ads, Own the Customer
Your Klaviyo Instagram strategy is likely focused on ads. Learn why rising costs make this obsolete and how to use DMs for profitable customer retention.
Rethink Your Shopify Instagram Integration
If your Shopify Instagram integration is creating a manual work bottleneck, it's failing. Learn the real reason why and how to fix it for scalable growth.
The Real Attentive Alternative: An Owned-Channel Guide
Finding Attentive alternatives? Learn why switching to another SMS tool isn't the answer and how to build a truly owned channel with DM marketing.
Why Your Ecommerce Repeat Purchase Rate Is Stuck
Find out why your ecommerce repeat purchase rate is stuck and how to fix it by shifting focus from costly acquisition to profitable retention using DMs.
Braze Facebook Integration: A Step-by-Step Guide
Stop wasting ad spend on existing customers. Our guide to the Braze Facebook integration shows how to sync audiences and engage users with high-conversion DMs.
How to Reduce Cart Abandonment: A New Approach
Discover how to reduce cart abandonment when your emails are failing. Diagnose the real problem and shift to high-engagement channels to recover lost revenue.
The Best ManyChat Alternative for Instagram DMs
Looking for a ManyChat alternative for Instagram sales? Learn why AI-powered platforms outperform rule-based bots for scaling personalized DM conversations.
How to Automate Instagram Messages & Increase Sales
Learn how to automate Instagram messages to move beyond basic bots, scale sales with conversational AI, and turn your DMs into an autonomous revenue channel.
Your Guide to Abandoned Cart Recovery Solutions
Find out why your email strategy is failing and discover better abandoned cart recovery solutions that use CRM data to send personal DMs that convert.
Click to Messenger Ads vs. Install Ads: Which is Better?
For user acquisition managers, the writing has been on the wall for a while. The once-reliable engine of direct install campaigns is starting to sputter as
DM vs. Email: Cart Abandonment Recovery Effectiveness
Are your emails failing? Compare email vs. automated DMs for cart abandonment recovery and learn which strategy recovers more revenue for your e-commerce store.
Best Abandoned Cart Recovery Tools? Try a New Approach
If this is your starting point for tackling abandoned carts, you're not alone, but it's an assumption that's holding you back. For years, the default strategy