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Insights & ideas
Thoughts on AI-powered messaging, mobile growth, and the future of DMs.
Re-Engaging Inactive Users in Your Community App
Explore re-engaging inactive users community app strategies, comparing push, all-in-one tools, and DMs to find the best way to win back your audience.
More articles
Automated Reorder Reminders for Retailers: Stop Churn
For brands that sell consumable goods, one of the most frustrating kinds of churn isn't a loud complaint but a quiet fade. It's the customer who bought your
Click to Messenger Ads vs. Install Ads: Which is Better?
For any user acquisition manager, the writing on the wall is clear: go-to direct-install ad channels are getting saturated. Cost-per-install keeps creeping
DM vs. Email: Cart Abandonment Recovery Effectiveness
For any e-commerce or mobile brand, cart abandonment is the most frustrating metric on the dashboard. After you do all the hard work of getting a user to your
Best Abandoned Cart Recovery Tools? Try a New Approach
If this is your starting point for tackling abandoned carts, you're not alone, but it's an assumption that's holding you back. For years, the default strategy
B2B Customer Loyalty Programs That Work
It's a common belief that you can't give every single VIP customer personal, one-to-one attention. The idea feels like a fantasy because the math just doesn't